SEO is a bit intricate and getting websites ranked on the first page of search engines is getting more hard by the day. If you are new to the world of SEO and you are planning to move a step ahead of your competitors, then it is advisable to hire a top SEO company.
Doing SEO yourself without a strong knowledge of it can permanently ruin the chance of you ranking in search engines. Nevertheless, the following are some amazing SEO tips that will improve your website rankings in SERPs (Search Engine Results Pages).
Top SEO Tips To Improve On-Page Optimization
Unique & Fresh Content
Search Engines like Google want to provide its users with top-notch content always. Why should they rank you on the first page when there are 100s of websites with exactly the same content as yours?
Make it a mandatory rule that you’ll never use copy/paste content on your website. Aside from damaging the reputation of your website in the eyes of search engines, copied contents rarely bring in any form of search traffic.
Use Relative Meta titles and descriptions
Meta titles and descriptions accompany your website on search engines when a query related to it is being made.
Before publishing your post, ensure you write a perfect Meta description. Your meta description can be a summary of the page or post but most importantly, it should contain the keywords, set of keywords or synonyms of the keywords you want that particular page to come up for on Search engines.
It should provide the visitors with a short info about your business’s products and services. This not only helps the visitors to understand what your website offers, but it also helps search engines to index your website’s pages quickly.
Keep An Ideal Keyword Density Ratio
Keyword density is a calculation of the number of times the keyword you want your site to come up on Google is mentioned within your page against the total number of words of content you have on that page.
When writing your content, ensure you don’t mention the keywords you want your site to rank for unnecessary as that might trigger search engines to think you are trying to game them thereby affecting the ranking potential of your website.